Big Data and Business Analytics

146  •  Big Data and Business Analytics

e food supply chain is among the most important issues facing the

world today, and potential eciencies resulting from mining massive

data, integrating it with genetic information, logistics information, engi-

neering analysis, and market analysis will drive substantial changes to the

industry as data infrastructure is built out. is data also has the potential

for egregious misuse, to the point that many conversations conclude with

a Pandora’s Box analogy. ese issues will eventually be worked out, as

the economic drivers and increasing food demand will eventually induce

innovation upon both incumbents and those seeking new opportunities.

REFERENCES

1. Kenneth N. C., “e Age of Big Data.” Special to ...