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Using Big Data and Analytics
to Unlock Generosity
Mike Bugembe
INTRODUCTION
Today millions of people are posting pictures and digital videos online.
Mobile phones and social media enable us to track and share many aspects
of our lives including what we eat, drink, and do for exercise. Many are
open to sharing or talking about their interests, their jobs, brands that they
like, recent transactions that they have made, and a lot more. As a result,
nearly every decision point, activity, or transaction is generating some form
of data; and this explosion of information is what we now call big data.
Big data has successfully captured the attention ...