Big Data and Business Analytics

Putting Big Data at the Heart of the Decision- Making Process • 163

building the data systems, and it doesn’t have the intellectual satisfaction

(or the mystique) of hard- core analysis work. But all the data systems and

smarts in the world are useless without it.

Data quality means many things to many people, but it breaks down

into the following components:

• Publishing data on a reliable schedule

• Publishing accurate (or complete) data

• Keeping data self- consistent over time

• Providing high- quality business metrics and dimensions in the data

Regular as Clockwork

One of the best ways to ensure that data becomes embedded in day- to-

day decision making is to ensure that data consumers can incorporate it

into their business processes. Fo ...