
6 • Big Data and Business Analytics
expect this pace to increase. e basic model of the databases also evolved
from hierarchical and network
*
to relational. ese models became very
eective at storing data that had the structure of elds within records
†
(attributes in tuples). Of course, there were exceptions to the transaction
processing models, for example, scientic databases made up of huge vol-
umes of numbers,
‡
databases made up of images (e.g., NASA databases),
and databases made up of events (e.g., network data). With the dominance
of the relational data model, structured query language (SQL) became the
de facto standard for accessing ...