We are entering the age of the small business. Technology has
empowered the individual in ways undreamed of just 20 years
ago. Tales of ‘bedroom businesses’ and successful enterprises
started up using just a laptop and an idea abound.
I have spent my career working within the media, firstly at
newspapers and magazines, and latterly writing about the PR
industry at trade bible PRWeek. I have witnessed the power of
PR to change a company’s fortunes, and the power of bad PR
to send those fortunes nosediving.
If anything the recession has made PR more vital than ever.
A good reputation is simply essential for a business to thrive.
Consumers demand transparency and openness and PR is
uniquely placed to help a business offer ...