
74 brilliant PR
that you are only going to put nice things that people have said
on the website, as opposed to any constructive (or not-so-con-
structive) criticism.
News
A ‘latest news’ section on the website is a useful way of keeping
consumers and other interested parties informed about what
you or the client you are representing has been up to, as well as
upcoming events and new launches. You can also use the latest
news section to host press releases you have sent to the media.
If you are going to have a news section make sure you keep it
updated regularly. Clicking on ‘latest news’ and finding a press
release from 2004 does not give th ...