July 2012
Beginner
168 pages
3h 56m
English
Content preview from Brilliant PR
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What is PR?
CHAPTER 1
H
ave you had ‘that moment’ yet? The moment when you
open a newspaper, magazine or your trade publication
only to see a direct business rival grinning out at you?
Whether you bake the most delicious cupcakes in the world
and are gnashing your teeth at the ubiquity of a rival baker, or
your latest product launch has been upstaged by a rival having
a party for their product launch on the diary page of your trade
publication, the frustration is the same. Why are they in the
papers – and why aren’t you?
It’s no coincidence. In the same way that we see the same
celebrities on the cover of tabloid
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.