
136 brilliant PR
Likewise as a journalist I have been put off by PR contacts
who persist in bombarding me with pointless ‘news stories’
that are of no interest to anybody but them, along with regular
chirpy phonecalls along the lines of ‘just seeing what you’ve got
coming up and if we can get involved’.
I would class both of these occurrences as lazy. The first is lazy
on the part of the media outlet, for not finding a broad enough
range of stories or people and instead falling back on the same
old contacts time and time again. The second is lazy on the
part of the PR professional, for hoping a scattergun approach
will ...