July 2012
Beginner
168 pages
3h 56m
English
Content preview from Brilliant PR
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Social
networking
CHAPTER 6
S
ocial networking has revolutionised the way we communi-
cate, consume media and interact with each other. It is not
an exaggeration to say that, at the time of writing, the PR
industry in the UK is justifiably completely obsessed with social
media. The medium has the power to break news hours or even
days ahead of any publication or broadcast outlet, influence the
way people think, influence the way they shop and purchase,
and can be used to call like-minded people to action in ways
that are extremely efficient and also at times somewhat scary.
Social media also has one other, utterly compelling, advantage. ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.