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Brilliant PR
book

Brilliant PR

by Cathy Bussey
July 2012
Beginner
168 pages
3h 56m
English
Pearson Business
Content preview from Brilliant PR
146 brilliant PR
brilliant recap
Keep up with your PR strategy – out of sight really does mean
out of mind
Choose your PR support carefully and treat a PR agency or
consultant as you would any other supplier
Talk to other businesses about their PR strategy and take
recommendations from people you trust about PR agencies and
consultants
Good PR makes good business sense
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Publisher Resources

ISBN: 9780273746584