
Understanding the media 41
successful Girl with a One-Track Mind blog from writer Zoe
Margolis, to entire blog-driven news and lifestyle sites such as
bitchbuzz.com. Blogs are as varied in tone, style, subject matter
and content as is humanly possible, so decide which blogs to
target, and make friends with those who write them.
Media relations
The rules of good media relations are relatively universal and
apply to all outlets. You will need to tailor your approach to
the individual outlet to which you are pitching, but first and
foremost you must always remember some very simple do’s and
don’ts that every journalist you deal with will thank ...