
86 brilliant PR
These two examples show just how powerful social networking
through Facebook can be – it has the ability to mobilise huge
numbers of people and unite them in a common cause, often
Rage Against the Machine for Christmas number 1
The coveted Christmas number 1 slot in the music chart has in recent
years virtually been guaranteed to whoever wins X Factor, Simon Cowell’s
musical talent show that dominates TV, newspapers and the internet from
late summer until December. That is, until 2009, when a couple from Essex
started a Facebook campaign to prevent X Factor winner Joe McElderry
topping the chart at Christmas with his debut single ...