July 2012
Beginner
168 pages
3h 56m
English
Content preview from Brilliant PR
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18 brilliant PR
Thinking about the potential negative connotations of the USP,
and how to counteract that, is a useful first step to understand-
ing more about PR. One of the great skills of PR is being able
to find a positive slant to a negative story, or ‘put on a positive
brilliant tip
Imagine you are planning a USP for a food product or business.
These could be:
1 Competitive pricing
2 Quality
3 Fast delivery
4 Delicious taste
5 Nutritious and healthy
But the flip sides of each of these could be:
1 Cheap and nasty
2 Too expensive
3 Slapdash
4 Unhealthy
5 Bland and boring
Ways to get around these flip sides:
1 Cheap and cheerful! No frills, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.