July 2012
Beginner
168 pages
3h 56m
English
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Pitching
CHAPTER 4
A
lso known as ‘selling-in’, pitching is the act of propos-
ing an idea for a news story or feature to a journalist
in the hope that they will run it in their publication
or outlet. Pitching is a skill and, like any other skill, can be
learned. But it is important to recognise that no matter how
skilled your pitch, the chances of publication ultimately rest on
the strength, or weakness, of your story. You can orchestrate
the perfect pitch, but if your story has no legs, you will be bang-
ing your head against a brick wall.
What makes a good story or feature?
A good news story or feature needs a good, solid ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.