
Creating a campaign 107
to photograph the children and release the images to the media.
Get them to sign a form saying they give you permission to
release the photographs – it is best to cover your own back. You
can never be too careful when it comes to children.
Events include trade shows, and you should be present at as
many as possible that relate to your business or client, and
sector. Take literature and information about your business or
client and use the opportunity to meet and showcase yourself
and them to interested individuals.
Guinness World Records
Many PR professionals have tapped into the potentia