
28 brilliant PR
What is the key point that you want to get across?
What overall impression do you want to create?
What impression of yourself and what impression of your
business are you aiming for?
What questions might you be asked and how can you
best handle them? Think back to when we were talking
about USPs and turning negatives into positives. What
positive messages can you put across? How can you respond
to any negativity or criticism without sounding closed-off
or defensive?
Who are you talking to? Yes, a journalist, but who is that
journalist representing? A local paper, a glossy magazine?
Who reads or watches their product or ...