
122 brilliant PR
hard you want to push for a correction. If your name is Claire
and it has been spelled Clare, it is not really the end of the
world. If your client’s job title is CEO and they have appeared
as MD, again, this is not the end of the world. If however your
business’s or client’s name has been so dramatically mis-spelled
that it has been given a different context or meaning, you have
a case to argue.
The simplest course of action is to ring or email the journalist
responsible and first and foremost thank them very much for the
lovely piece they wrote, but unfortunately the following error
has occurred and could