
What is PR? 11
brilliant recap
PR can be the difference between a well-run business that is
struggling and a well-run business that is making a profit
You do not need to pay a PR agency to build up a profile for
you. You can do it yourself
Editorial is more trusted than advertising, meaning it can make
sense to concentrate efforts on getting editorial coverage rather
than paying for an advert
You cannot control what is written about you, when and how it
is written. There are no guarantees with PR