
46 brilliant PR
get a sentence if the subject title hasn’t put me off. Things that stop
me deleting immediately are the name of my town, the word ‘local’ or
something I can immediately recognise as being of interest such as the
name of my local hospital, the mayor of my town or a local landmark.
What puts you off?
Big name companies, car manufacturers, random non-local celebs
in the title of the email. However, other publications may be inter-
ested in these and put off by my keywords, which is why you need to
research first.
What can people do to get on your ‘good side’ and make you
more likely to run a nice story or feature on them?
Unless ...