
36 brilliant PR
Although sad for the industry, and for those working within
regional press, this situation presents fantastic opportunities for
PR-savvy business folk wanting to get coverage. Give an over-
worked, stressed regional hack a decent story, together with
suitable photographs, and you can pretty much guarantee that
story will be on the website within the hour and in the following
day’s edition.
Regional papers are interested in everything local papers cover,
but on a larger geographical scale. Given they cover a larger
area, the story needs to be stronger to make it into a regional
publication.
Commercial radio
Indepen