July 2012
Beginner
168 pages
3h 56m
English
Content preview from Brilliant PR
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Adidas 21
advertising 137
comparison with PR 9
advertising value equivalent
(AVE) 113
agencies see PR agencies
Apple 19, 21–2
Asda 15, 19
authenticity 28
AVE (advertising value
equivalent) 113–14
awards, CIPR PRide 142
awareness days/weeks 8, 104–5
bad press see crisis management
BBC 6 Music 129–30
BBC regional radio 36–7
Birch, Catherine 147
Bitchbuz.com 41, 77
bit.ly 88, 90
Blair, Tony 24
Blogger 76, 78
blogs 40–1, 74, 76–9
dos and don’ts 76–7
and links 78
monetising of 78–9
and search engine optimisation
(SEO) 77–8
Twitter and Facebook 78
workshops to help improve 77
Body Shop 24
brand 20–2
and campaigns 101
‘living the’ 25–6
and personalities 22–3, 25
Brown, Gordon 29
Cadbury 85
Cameron, David 10, 26
campaigns 7–8, 99–115
awareness days/weeks 8, 104–5 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.