
112 brilliant PR
providing they can still legitimately be called that, is almost a
sure-fire way into the press.
A more viable alternative for a smaller local business is to invite
a local person of note to open your premises or speak at your
event. Think local councillors, headteacher of the local school
or your MP. The local press will generally want to cover some-
thing where a person of local interest is in attendance. By turn,
councillors and MPs are usually pretty grateful for any publicity
where they can be seen in a positive light as a pillar of the com-
munity supporting local enterprise.
Competitions
Running a competition is a great