When I was researching this book, I met with a friend and most
exemplary businesswoman, Catherine Birch. Catherine is an
interior designer and runs Silver Birch Designs.
We discussed the concept of the book over lunch. Catherine
was as interested in grilling me about PR as I was in asking her
all about life as a successful business owner. We both agreed
that a book like this, helping people like her to understand and
master PR, was generally a pretty good idea.
I asked her about generating business opportunities and keep-
ing herself in the public eye and she said something that I
consider vital to the overall theme of this book. She told me
that a lot of her time is spent telephoning clients, former clients
and potenti