July 2012
Beginner
168 pages
3h 56m
English
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
154 Index
stories
negative 8, 18–19, 28, 122–5,
129–30
See also news stories
stunts 105
Sugar, Alan 23
summaries, story 53–4
talk radio 37
TalkSport 37
target audience
and campaigns 102–3
drawing up media lists for 103
television
national 38–9
regional 37–8
testimonies, client 73–4
‘three click’ rule 72
Tiffany 20
Times, The 40
trade press 39–40
trade shows 107
training
media 27–8
PR 138–40
Twitpic 88
Twitter 8, 83, 88–93, 106
and blogs 78
dos and don’ts 90–1
followers and following 91–2
and hashtags 92–3
and news outlets 89
using 89–92
Ultimo 22–3
USP (unique selling point)
15–19
awareness of negative
connotations 17, 18
identifying your 17–19 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.