
54 brilliant PR
The easiest way to master breaking a story down to a few basic
facts is to read the newspapers, and pay particular attention to
the introductory paragraph. The introduction is the summary –
it provides the basic facts in the hope of encouraging the reader
to read on.
Writing a press release
A press release explains the story, adds colour with quotes and
comments and provides contact details for the journalist.
What you are aiming for is a concise account of the story, with
quotes, over a maximum of two pages of A4. You can use the
press release to anticipate any questions the journalist may have
and answer them, but it is no