The BizTwit Case
For our BizTwit example app, we spend half a day with a number of people at ACME Corp, a company that maintains a Twitter account, both as a means of publishing information about the company (this includes things such as links to articles that mention its products, links to press releases, or quotes from customers) and as a way of interacting with customers.
While at ACME Corp we meet with the three people who update the Twitter account to find out when and how they use Twitter. At the end of each half day, we take 30 minutes to ask them some specific questions.
During our visits, we notice that the CEO of the company starts his workday by browsing articles related to ACME Corp’s industry. Sometimes he publishes links to articles ...
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