June 2011
Intermediate to advanced
344 pages
8h 35m
English
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Creating Personas
Start with contextual interviews. Talk to people. You may start out thinking that there are many different people in your audience and that you need many different personas to cover them all, but as you talk to more people, you notice that a lot of them have similar goals. Based on this information, create simplified characters that cover the goals of a broad group of people in your audience. The fewer personas you create, the better. Having about three personas works well, but depending on your product, you may need more.
Each of your personas should have clearly defined goals. Why would this persona use your product? What does he want to achieve?
Next, you should add details relevant to the design. What’s each persona’s skill ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.