June 2011
Intermediate to advanced
344 pages
8h 35m
English
Use animations to draw attention to small or otherwise unnoticeable changes.
Use animations to make large state changes understandable.
Animations, especially at the edge of vision, are attention magnets. Don’t abuse them; it’ll drive people crazy.
You can use animations to reinforce the user’s mental model of your product.
Cartoons have a visual language for animation that we can use: objects should be solid and accelerate and decelerate realistically, and movement should sometimes be exaggerated.
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