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Designed for Use
book

Designed for Use

by Lukas Mathis
June 2011
Intermediate to advanced
344 pages
8h 35m
English
Pragmatic Bookshelf
Content preview from Designed for Use

Takeaway Points

  • A/B testing allows you to compare different designs and find out which one works best.

  • The definition of what “works” depends on your users’ goals.

  • Getting usage data is simple for websites but harder for desktop or mobile applications. Remember to get your users’ consent and tell them exactly what you’re doing.

  • Make sure to check whether results are statistically significant before basing decisions on this kind of data.

  • When you compare your highly optimized old design to your new design, realize that even if the new design performs worse in a direct comparison, it might eventually perform better if you give it the same kind of attention you gave to the previous design.

Footnotes

[169]

To find out more on how to use Google ...

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Publisher Resources

ISBN: 9781941222980Errata