June 2011
Intermediate to advanced
344 pages
8h 35m
English
This chapter explains how to create and use personas. Personas are fictional people representing specific groups of your target audience.
Personas might be useful to you if you are doing user research and if you are part of a larger team where the results of that research need to be communicated. If you’re working alone or in a smaller team, don’t feel bad about skipping this chapter.
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