Takeaway Points

  • Decide which things need to be easily discoverable and which ones can be tucked away somewhere. Then, assign weights to the things that you decide to make discoverable, and design accordingly.

  • Keep in mind that not every feature has to be available at all times. Different things can be discoverable at different times.

  • Use your visual layout, a good search function, and (in rare cases) animations to make things discoverable.

Footnotes

[87]

Jakob Nielsen calls this the “F-Pattern” because in eye-tracking studies, the heat maps created by measuring what people actually focus on when reading websites looks like a giant F superimposed over the user’s screen. You can see examples at http://www.useit.com/eyetracking.

[88]

Neutral colors ...

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