O'Reilly logo

Designed for Use by Lukas Mathis

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 24Avoiding Features

images/idea.jpg

Product design is a never-ending race. To avoid being overtaken by competitors, you need to keep running and running—or, in our case, designing and designing. But this race has no clear finish line; your product is never really “done.” At most, it simply becomes a bit less unfinished with each new release. This is the best we can hope for.

Like a species of shark that needs to keep moving in order to supply its gills with oxygenated water, if your product remains stagnant for too long, it dies. This is a problem, because it means you must constantly add new things. As a result, most products are forever acquiring new ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required