June 2011
Intermediate to advanced
344 pages
8h 35m
English
Content preview from Designed for Use
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The BizTwit Case
In the previous chapter, we visited a number of people working for different companies. The goal was to find out what kinds of problems our Twitter application for businesses could solve.
Now, we want to distill this information into a number of archetypal personas, each of which represents a specific part of our audience. Figure 1, A Sample Archetypal Persona shows how one of these could look.
Figure 1. A Sample Archetypal Persona
This is a pretty succinct persona—in a real project you would probably flesh it out with additional details.
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