April 2013
Intermediate to advanced
1305 pages
29h 14m
English
book
How to Innovate in Marketing (Collection), 2/e
by Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton, Larry Light, Joan Kiddon
Content preview from How to Innovate in Marketing (Collection), 2/e
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31. Substitute Products and Services
The explosion of new products and services during the last decade has created entirely new industries, as well as huge demand for products that didn’t even exist a year ago. Industry lines are blurred. Is a mobile phone in the telecom, mobility, or application industry? The answer is “yes.” And as new platforms and applications enable new capabilities, the mobile phone will touch dozens of industries including education (to deliver training and education on-demand), banking (swipe your phone to pay for coffee), and many other industries.
The future of new companies, even those like Digg and Facebook that are immediately successful by creating millions of users and vast business wealth, have yet to be defined. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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