April 2013
Intermediate to advanced
1305 pages
29h 14m
English
book
How to Innovate in Marketing (Collection), 2/e
by Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton, Larry Light, Joan Kiddon
Content preview from How to Innovate in Marketing (Collection), 2/e
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59. The Art and Science of Developing Strategy
Now you are ready to create your marketing strategies. For each marketing objective, you will create at least one marketing strategy to achieve the objective, but most likely you will develop several strategies to achieve the objective.
The following steps will guide you to create strategies that leverage everything you have learned about your market, competition, customers, and opportunities. The steps are not intended to be done sequentially—although they can be—but rather to serve as a guideline so you consider the most critical factors in strategy development. Keep in mind that strategy is an art, but it you apply science and process it will be far less risky and much easier:
1. Determine if ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.