How to Innovate in Marketing (Collection), 2/e

57. Sales Strategy and Plan

Several types of strategies have been discussed in this section and throughout this book. Now it’s time to roll up your sleeves and create your own strategies to drive business growth. Let’s start by developing a sales forecast. If you are creating a marketing plan for a new business and have not forecasted sales yet, you can create the forecast based on market demand and the marketing programs you will implement to drive demand. Established companies have a projected forecast that is based on prior year sales, new product and service introductions, market growth, and other factors.

Break down the sales forecast on a monthly or quarterly basis. This will provide everyone who is responsible for revenue and demand generation ...