April 2013
Intermediate to advanced
1305 pages
29h 14m
English
book
How to Innovate in Marketing (Collection), 2/e
by Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton, Larry Light, Joan Kiddon
Content preview from How to Innovate in Marketing (Collection), 2/e
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Chapter 3. Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place
The Content-Delivery Change Taking Place
Have you ever heard the marketers’ mantra that content is king? Here’s an updated version of that idea: “Content is king on the Internet when delivered through the proper channels.”
Over the past 12 months, there has been an enormous shift in the way content is being delivered and absorbed. To fully grasp the shift, take a look at what all the experts claim as one of the top ways to market your business: article submission. Submit a 500-plus-word article to Web sites like www.EzineArticles.com and to the various social-bookmarking sites, and expect to get amazing results very quickly.