Skip to Content
How to Innovate in Marketing (Collection), 2/e
book

How to Innovate in Marketing (Collection), 2/e

by Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton, Larry Light, Joan Kiddon
April 2013
Intermediate to advanced
1305 pages
29h 14m
English
Pearson
Content preview from How to Innovate in Marketing (Collection), 2/e

Vice President, Publisher: Tim MooreAssociate Publisher and Director of Marketing: Amy NeidlingerAcquisitions Editor: Jennifer SimonEditorial Assistant: Myesha GrahamDevelopment Editor: Russ HallOperation Manager: Gina KanouseSenior Marketing Manager: Julie PhiferPublicity Manager: Laura CzajaAssistant Marketing Manager: Megan ColvinCover Designer: Chuti PrasertsithManaging Editor: Kristy HartProject Editor: Jovana San Nicolas-ShirleyCopy Editor: Julie AndersonProofreader: Water Crest Publishing, Inc.Senior Indexer: Cheryl LenserSenior Compositor: Gloria SchurickManufacturing Buyer: Dan Uhrig

© 2010 by Pearson Education, Inc.Publishing as FT PressUpper Saddle River, New Jersey 07458

FT Press offers excellent discounts on this book when ordered ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

How to Develop a Great Digital Strategy

How to Develop a Great Digital Strategy

Jeanne W. Ross, Cynthia M. Beath, Ina M. Sebastian
How To Become Innovative (Collection)

How To Become Innovative (Collection)

Tony Davila, Marc Epstein, Robert Shelton, Jonathan Cagan, Craig M. Vogel
The Hidden Cost of AI-Assisted Creativity

The Hidden Cost of AI-Assisted Creativity

Léonard Boussioux, Anil Doshi, Oliver Hauser, Kartik Hosanagar

Publisher Resources

ISBN: 9780133443103