April 2013
Intermediate to advanced
1305 pages
29h 14m
English
book
How to Innovate in Marketing (Collection), 2/e
by Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton, Larry Light, Joan Kiddon
Content preview from How to Innovate in Marketing (Collection), 2/e
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74. Make Marketing Measurable
The tactical plan is developed after your sales plan, marketing objectives, and marketing strategies have been defined. It describes the details of each marketing program which will make your plan actionable and operational (meaning you use it to guide daily decision making). For each program you will define who is responsible for executing the plan, when it will be executed, how much the program will cost, and the projected ROI.
If you have not projected ROI for sales and marketing programs in the past, or have not been disciplined about doing so, now is the time to start. I’m always amazed at how few companies track marketing programs using a disciplined process. The good news is if you start using this process ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.