April 2013
Intermediate to advanced
1305 pages
29h 14m
English
book
How to Innovate in Marketing (Collection), 2/e
by Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton, Larry Light, Joan Kiddon
Content preview from How to Innovate in Marketing (Collection), 2/e
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82. Real-Time Marketing Planning
Real-time marketing planning is the process of making ongoing updates to sections of the plan so that it is always fresh and responsive to changing market conditions. In today’s market, once-a-year planning is not effective. It needs to be linked to operational processes so the planning process becomes of the responsibility of everyone, not just marketing. Most companies have a quarterly operational review, and this is the best possible way to integrate marketing, planning, and operations.
Figure 80.1 integrates each step of the P•R•A•I•S•E Marketing Process into a yearly and quarterly operations review. The top headings define the sections of your marketing plan and how often they should be updated. The bottom ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.