Introduction

Predictable, profitable business growth is not as hard as you might think. Business growth is rarely the result of one miraculous strategy or tactic. It’s the culmination of several small things that guide a business in upward growth. Sustainable business growth is also the result of business planning. Even though this fact is substantiated by countless studies and respected business leaders, most businesses don’t have an operational marketing plan that is used daily to guide decision making, interactions with customers, and processes for people to collaboratively execute.

This book will show you the most effective way to create continuous, profitable growth. It combines timeless marketing concepts with many new marketing tools ...

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