December 2014
Beginner to intermediate
706 pages
24h 45m
German
Content preview from Marketing-Management in der Hotellerie, 3rd Edition
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Hotel-Trends: Wohin bewegt sich die Branche?
1 Hotellerie zwischen Shareholder und Customer Value
Georg Rafael neben mir knirscht mit den Zähnen. Seit zwei Stunden hören wir in einer Hotelkonferenz in Italien den Podiumsdiskussionen zu, „und kein einziges Mal ist das Wort Gastgeben gefallen,“ kritisiert der große deutsche Hotelier das Gesagte. „Es ist immer nur von Managen, Immobilien und Finanzierungen die Rede.“ Rafael hatte Recht, und seine Bemerkung traf und trifft die größte Veränderung innerhalb der gastgewerblichen Branche auf den Punkt: Das pulsierende Hotel ist zum kalkulierten Produkt mutiert.
Die Finanzwelt hat die Hotellerie übernommen. Im positiven wie im negativen Sinne. Einerseits helfen Fonds und Private Equity ...
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