December 2014
Beginner to intermediate
706 pages
24h 45m
German
Content preview from Marketing-Management in der Hotellerie, 3rd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
1 Management der Leistungsprogramme
1.1 Grundlegende Entscheidungstatbestände der Leistungs- und Produktpolitik
1.1.1 Besonderheiten der Leistungs- und Produktpolitik in der Hotellerie
Die Leistungs- und Produktpolitik ist eine der zentralen Stellgrößen der Marketingpolitik eines Unternehmens. Sie beinhaltet alle Entscheidungstatbestände, die sich auf die marktgerechte Gestaltung der Unternehmensleistungen (Produkte und/oder Dienstleistungen) beziehen. Ausgangspunkt ist die Philosophie des Marketing, dass das Leistungsangebot eines Unternehmens so zu gestalten ist, dass es den Ansprüchen, Wünschen und Problemen der Kunden gerecht wird, zu einer dauerhaften Befriedigung der Kundenbedürfnisse führt und zur Abgrenzung gegenüber der Konkurrenz beiträgt. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.