December 2014
Beginner to intermediate
706 pages
24h 45m
German
Content preview from Marketing-Management in der Hotellerie, 3rd Edition
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Feedbacksysteme in der deutschen Hotellerie: Gästebewertungen treten in den Vordergrund
1 Einleitung
Gästebefragungen nach ihrer persönlichen Hotelkritik – seit dem Start von zahlreichen Internetplattformen ist das Thema Bewertungen immer öfter in den Schlagzeilen. Dennoch haben interne Feedbacksysteme als fester Bestandteil des Qualitätsmanagements, also gezielte Befragungen der Gäste per Flugblatt oder eMail – in der deutschen Hotellerie noch keinen besonders hohen Stellenwert. Nur 43 Prozent der Drei- bis Fünf-Sterne-Hotels setzen bislang ein eigenes Feedbacksystem ein. Die Vorteile für Marketingkontrolle und Gästebindung und somit eine kontinuierliche Messung und Verbesserung der Servicequalität werden von vielen Hotelbetreibern ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.