December 2014
Beginner to intermediate
706 pages
24h 45m
German
Content preview from Marketing-Management in der Hotellerie, 3rd Edition
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5 Internes Marketing-Management
5.1 Grundlegende Entscheidungstatbestände des Internen Marketing
5.1.1 Personal als Marketing- und Wettbewerbsfaktor
- „Für beste Qualität brauchen wir bestes Personal“ (Traube Tonbach, Baiersbronn)
- „Take care of your employees and they’ll take care of your customers“ (Bill Marriott)
- „Our greatest asset, and the key to our success, is our people“ (Four Seasons)
- „Finding, Keeping and Developing the right Employees“ (Kimpton Hotels & Restaurants)
Bekenntnisse dieser Art finden sich in fast allen Unternehmensleitbildern und gehören zum Standardrepertoire des Personalmarketing und des Employer Branding in der Hotellerie. Die Bedeutung der Personalqualität für den ökonomischen Erfolg in der Hotellerie ist zwar in Literatur ...
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