December 2014
Beginner to intermediate
706 pages
24h 45m
German
Content preview from Marketing-Management in der Hotellerie, 3rd Edition
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4 Innovationsmanagement in der Hotellerie
4.1 Zur Bedeutung des Innovationsmanagement
Angesichts der Tatsache, dass alle Produkte und Dienstleistungen einem zeitlichen Alterungsprozess unterliegen, ist es für jedes Hotelunternehmen bedeutsam, innovativ zu sein und sich seine Innovationsfähigkeit langfristig zu bewahren. Die Entwicklung neuer Produkte und Dienstleistungen ist somit eine der wichtigsten unternehmerischen Tätigkeiten und stellt damit einen strategischen Eckpfeiler des Marketing-Management dar (Meyer/Davidson 2001, S.396). Die systematische und strukturierte Entwicklung von Dienstleistungen wird auch als Service Design oder Service Engineering bezeichnet (Leimeister 2013; S.163; Haller 2002, S.74). Grundlegende Voraussetzung für ...
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