December 2014
Beginner to intermediate
706 pages
24h 45m
German
Content preview from Marketing-Management in der Hotellerie, 3rd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
3 Bewertung und Kontrolle der Marketingleistung
Das Marketing-Controlling als Teil eines gesamtbetrieblichen Controlling-Systems dient dem Zweck, das Marketing-Management durch Koordination der absatzwirtschaftlichen Informationsversorgung in der Planung und Umsetzung der Marketingprogramme zu unterstützen. Grundsätzliches Ziel des Marketing-Controlling ist es, gegenwärtige/zukünftige Erfolgspotenziale des Hotelunternehmens aufzuspüren und zu erhalten sowie gegenwärtige/ zukünftige Risikopotenziale aufzuspüren und zu vermindern. Das strategische MarketingControlling trägt dabei der Reichweite strategischer Planungshorizonte Rechnung und sieht bezogen auf strategische Planungsprozesse ein System von Kontrollen vor, das sowohl die Strategievorbereitung ...
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