December 2014
Beginner to intermediate
706 pages
24h 45m
German
Content preview from Marketing-Management in der Hotellerie, 3rd Edition
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2 Unternehmens- und Marketingziele in der Hotellerie
2.1 Grundsätzliches zum Zielsystem in der Hotellerie
Das Zielsystem eines Unternehmens basiert unmittelbar auf der Unternehmensphilosophie und beschreibt eine hierarchische Zielstruktur, die auf einem mehrstufigen Prozess der Zielsuche und Zielformulierung von oben nach unten (Top Down) bzw. von unten nach oben (Bottom Up) basiert. Allgemeine Werthaltungen und Zielvorstellungen der an der Zielbildung beteiligten Entscheidungsträger (1. Führungsebene, Eigentümer, Gründer), werden nach und nach im Zusammenspiel mit nachgelagerten Hierarchieebenen in konkrete und operationelle Ziele und Sub-Ziele aufgegliedert und prägen somit die Ausrichtung und das Verhalten eines Hotelunternehmens über einen ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.