December 2014
Beginner to intermediate
706 pages
24h 45m
German
Content preview from Marketing-Management in der Hotellerie, 3rd Edition
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Internationales Marketing-Management in der Franchise Hotellerie am Beispiel von Choice Hotels International
1 Das Unternehmen Choice Hotels International
Mit über 5.500 Hotels in mehr als 38 Ländern zählt Choice Hotels International mit Sitz in Silver Springs bei Washington D.C. in den USA zu den größten Hotelketten weltweit. Seit dem Start im Jahr 1939 als Zusammenschluss von sieben Hotel-Betreibern in Florida unter der Marke Quality Courts war und ist die Entwicklung des Unternehmens von rascher und erfolgreicher Expansion geprägt, sowohl im Kernmarkt USA als auch in ausländischen Märkten. So wurden bereits 1970 Niederlassungen in Europa in Brüssel sowie in Kanada eingerichtet, um von dort aus die Betreuung ...
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