
26 SEVEN SECRETS FOR NEGOTIATING WITH GOVERNMENT
much as it did yesterday no matter whether its negotiation with
you succeeds or fails.
The fact that in most cases when we negotiate with a govern-
ment we are negotiating with a monopoly provider makes our suc-
cess in the negotiation seem crucial and failure extremely costly. A
pharmaceutical company’s inability to gain FDA approval for a
new drug means that it will be closed out of the biggest pharma-
ceutical market in the world. The failure to get a permit to put an
addition on your home will probably mean that you either have to
put two kids in one bedroom or sell the place to buy something
bigger ...